VinoLoverThe world is constantly changing and evolving, which is why companies cannot let their products become obsolete and cease to meet the needs of their consumers. That is why canned wine has come into our lives.
An alternative to the conventional presentation of wine has arrived to form part of the informal gatherings and parties of all of us, why? We will find out below.
Where did the idea of wine in a can come from?
what is the first choice of drinks we turn to when we want to have a quick getaway with our friends or family? Exactly, those that come in a presentation that is easy to transport anywhere.
Usually, wine was not taken into account for those occasional and informal celebrations. This was because it was considered a bit tedious to carry to other places because of its large and heavy bottle.
For this reason, wine companies have taken the risk of offering this new presentation of their products, so that they can be acquired by a wider public. They are ideal options for picnics, barbecues and other festivities.
Why is it easier to transport wine in cans than in its conventional presentation?
As we mentioned before, many people stopped buying wine for certain informal occasions because of its uncomfortable presentation.
And let’s be honest, what is easier to put in a cooler? A bottle or a can? We know it’s the can.
This is a plus point for those companies that have drinks in this presentation. Wine companies have therefore decided to attack this niche market by making their products more practical and easier to carry.
Is the taste of wine affected by being packaged in a can?
Not really, the packaging does not affect the taste of the wine at all. You may be a little sceptical on this point, but those who have tried the product claim that the taste is identical to wine packaged in your typical glass bottle.
The wine companies have been clear, the only thing they have innovated is their packaging, which they have designed to perfection to maintain the characteristic properties of a good wine.
What is the target public for canned wine?
In general, it is suitable and aimed at all kinds of public or age range (always over 18 years old, of course). But, let’s be clear, this presentation is designed more for those young people who enjoy a quick outing or a casual get-together at home.
It’s a user-friendly alternative with unrivalled practicality. It can be carried from one place to another without worrying about spoiling it or spilling its contents
Not to mention that the amount purchased will be smaller, so it will also be ideal for those who want a little wine while walking down the street, leaving behind the need to stop at a bar to buy a glass, saving time in the process.
Is canned wine a more affordable alternative to bottled wine?
The answer is yes, this variation of wine is much cheaper than buying a whole bottle of the same wine. This is because it has less content and its packaging is a little cheaper to afford than glass.
And the best thing is that you can buy the quantities you want for the occasions you need. Because, despite being packaged in an aluminium can, you can easily pour the contents into a glass cup. So making an elegant meal or a romantic evening is now easier than ever.
In which scenarios can canned wine be used?
in many! There are no limits to enjoy this exquisite and relaxing drink. However, the cases in which it is most popular are the following:
- Picnics.
- Outings to the countryside, the beach or the mountains.
- Excursions.
- Road trips.
- Barbecues.
- Informal celebrations;
- As a refreshing drink.
- Birthday parties.
Your imagination is the limit to take advantage of all that canned wine has to offer. Moreover, it can be kept in the refrigerator or pantry for a long time without any problem.
Can all wines be packed in a can?
Although the most common variety of canned wine is red wine, there is no obstacle to pack sparkling or white wines in this innovative presentation
However, we know that as time goes by, companies will make more varieties of products available for users to enjoy at any time.
How has the public reacted to this new trend?
Many people have loved this new way of consuming wine. A large part of the population is a lover of this drink, and the simple fact of being able to acquire it in such a practical way is ideal
However, there are those who are still a bit sceptical about its quality or taste, but we know that they will soon see how good canned wine is.
VinoLover
Claudio Comella
