Packaging for wine beyond glass: discover the bag in box

We are used to buying our wine in the traditional glass bottle, but nowadays there are different packaging options for it. One of them is the bag in box, a new presentation that allows vacuum packaging, preventing the entry of light and oxygen. Today we want to tell you about this innovative packaging and its advantages and disadvantages.

What is bag in box packaging all about?

This type of format is on the rise and has gained popularity over time, as it is seen as a modern solution for wine packaging. It is nothing more than a flexible and airtight bag inserted in a cardboard box, which allows it to maintain its organoleptic properties for a longer time, protecting it from the permeability of light and oxygen.

Its capacity is variable, as it will depend on the company that markets the wine, and most importantly, it meets the requirements of modern consumers: easy handling and transport, freedom of consumption and value for money.

Advantages of consuming wine in bag-in-box packaging

Bag in box packaging has gained great acceptance among wine consumers nowadays and there are many advantages of this type of packaging:

The wine stays fresh for several months before opening and for 6 to 8 weeks after opening.
This type of packaging is environmentally friendly.
It is an ideal presentation for consumers who enjoy an occasional glass of wine, without having to worry about spoilage.
It is a sustainable solution.
It allows the aroma and properties of the wine to be preserved.
Lower cost per litre compared to glass bottles.

Disadvantages of consuming wine in bag in box packaging

There are few disadvantages of using the bag in box packaging for the packaging of wine, compared to the glass bottle. However, we can mention the most significant ones:

It has not been easy to convince winemakers to switch to this packaging format.
There is a false belief that when using this type of packaging, the wine is of poor quality.
For years this type of presentation has suffered from image problems in some countries.

As it is evident, there are much more benefits to be found when consuming wine in the bag in box presentation, and it is more a question of stigma and ignorance of the subject, since nowadays high quality wines are being produced to be distributed in this type of packaging.

Who is the target audience for wine in bag in box packaging?

Wines packaged in the bag in box presentation have gained great popularity among different types of consumers. The most common are:

Occasional consumers, because it allows them to have a glass of wine without worrying about its deterioration, and they can keep it refrigerated between 1.5 and 2 months.
Restaurants, because it allows them to offer them as house wines, and represents a cheaper option without affecting the quality of the service and product offered.
To a specific public, those who want to store this type of beverage without the risk of the bottle breaking.
Young people who are coming of age, as they are looking to consume wine, but not in the way their parents do, and this type of easy-to-carry, economical and environmentally friendly packaging appeals to them.

What are the types of wine that are packaged in bag in box?

Among the existing wine varieties on the market, the most popular to be distributed in this type of packaging are:

Red, white and rosé wine.
Sangria and Cabernet Souvignon.
White Grenache.

But this is not all, as the big wine marketers are increasingly adding other varieties to the bag in box presentation.

Undoubtedly, it is difficult to convince the public to change their consumption habits and adapt to the new presentation of these products. The same goes for the producers, who also show resistance to change the types of packaging that have been successful for so long. However, it is valid to note that the world is constantly changing and it is necessary to adapt to the new reality.

The bag in box presentation promises to continue to grow and spread rapidly around the world, which indicates that gradually millions will benefit from all the advantages of consuming their wine in this presentation, and the planet will be grateful for it.